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B.O. Info on SMURFS - ACHOO!

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HeadRAZZBerry View Drop Down
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    Posted: August 01 2013 at 8:29am
Opening day grosses on SMURFS 2 should post on B.O. MoJo later today, but until then, today's L.A. Times has a most interesting article about the film being yet another example of how the major studios currently get a lopsided portion of their box office (especially on animated/family features) from foreign countries. Citing the first SMURFS, MONSTER UNIVERSITY, both DESPICABLE ME movies and several other examples, the article argues that the domestic numbers on SMURFS 2 (which do not look to be promising) really don't matter, since as much as 82% of the grosses on recent animated films have been from outside the U.S./Canada marketplace. It's an interesting and informative look at how and why drek like SMURFS 2 (and the already announced 20015 release SMURFS 3) get green-lighted.

Here's the LINK to read the full Article... 


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Post Options Post Options   Quote HeadRAZZBerry Quote  Post ReplyReply Direct Link To This Post Posted: August 01 2013 at 12:59pm
Wednesday numbers have posted at B.O. MoJo, and SMURFS 2 had an okay first-day gross: It came in #1, with about $5.2 million -- Hardly huge, but big enough to maybe give it a shot at placing 1st or 2nd for the weekend. 

Here's the LINK for the complete Wednesday Daily Grosses chart for July 31, 2013... 


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Post Options Post Options   Quote HeadRAZZBerry Quote  Post ReplyReply Direct Link To This Post Posted: August 03 2013 at 12:15pm
UPDATE from Head RAZZberry: The day-to-day pattern for SMURFS #2 suggests word-of-mouth on it (which would be mostly from toddlers!) is iffy at best. Here's a B.O. MoJo LINK to see the Daily Grosses on the film, which ended its first weekend of release in 3rd place. Also note MoJo's estimated budget figure for this film: A staggeringly high $105 million(!)... 


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