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MGM Puts $70m into Promoting VALKYRIE

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Queen_of_Toad View Drop Down
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    Posted: December 26 2008 at 4:01am
" MGM Pours $70 Million Into Making You Care About 'Valkyrie'

Valkyrie is recovering reasonably well from the crippling stroke of bad publicity that nearly killed it earlier this year. But only part of that is due to slightly better-than-average word on the street.

MGM is paying dearly for the rest according to the NY Post, which reports today that the studio has spent $70 million marketing the Tom Cruise thriller in advance of its Christmas opening. That's about twice the average promotional budget for a studio opening expected to gross less than $100 million, putting Valkyrie's total cost at close to $160 million. Remedial Hollywood math thus suggests that MGM and Cruise's United Artists require at least a $275 million theatrical gross to break even after exhibitors take their cut, which seems... unlikely, however much better the film is than we initially feared.

MGM tells the paper its spending is in line with the average, and the campaign will doubtless also trickle down to DVD and the studio's waning output deal with Showtime. Still, for what UA takes from MGM's coffers versus what it puts back, the Valkyrie returns hint that Cruise may yet have a $15 million Sundance entry in his future just to even things out. More on Valkyrie — including pinpoint-accurate opening-gross predictions, as always — in tomorrow's Defamer Attractions weekend preview."

http://defamer.com/5116893/mgm-pours-70-million-into-making- you-care-a bout-valkyrie
Please, forgive my poor English. It's not my native language.
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Michaels View Drop Down
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Post Options Post Options   Quote Michaels Quote  Post ReplyReply Direct Link To This Post Posted: December 26 2008 at 7:32am
Too bad Cruise's preformaces will ruin its Oscar chances. There's way too many movies all coming out the same time on Christmas Day and they all cancel each other out.
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Mrs. Magnatech View Drop Down
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Post Options Post Options   Quote Mrs. Magnatech Quote  Post ReplyReply Direct Link To This Post Posted: December 26 2008 at 8:58am
Did they REALLY think there would be a huge audience for this? Dumb.
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Michaels View Drop Down
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Post Options Post Options   Quote Michaels Quote  Post ReplyReply Direct Link To This Post Posted: December 29 2008 at 4:33pm
$70 million added on to the, what, $100 million it cost to make, and it still come up fourth place at the box office. BURN!
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